{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"how to write a book that gets you clients | 257","description":"In this episode, Jerred breaks down how to turn a simple book into a powerful client acquisition system. Instead of writing a book that just sits on a shelf, you\u2019ll learn how to build an \u201cauthority system\u201d that attracts high-value clients and pays for its own marketing. Here\u2019s what you\u2019ll learn: 1\ufe0f\u20e3 Why entrepreneurs should write books for clients (not royalties) 2\ufe0f\u20e3 How to write a sharp book that solves one problem for one specific person 3\ufe0f\u20e3 The pricing strategy that turns your book into an impulse buy 4\ufe0f\u20e3 How to build a simple funnel with an upsell that pays for your ads 5\ufe0f\u20e3 The self-liquidating offer model that lets you run traffic for free 6\ufe0f\u20e3 How to convert readers into $2,000+ clients using a follow-up system Takeaways: Your book is not a revenue stream...it\u2019s a client acquisition tool. Solve one problem for one person instead of trying to write a broad, unfocused book. Price your book low to maximize reach and volume. Use an upsell to cover ad costs and create a self-liquidating funnel. Follow up with readers to ensure they consume your content and move toward your offer. A well-built book funnel can turn a $5 product into high-ticket clients. Connect with Jerred: \ud83c\udf10 Website: https:\/\/better.biz \ud83d\udcf8 Instagram: https:\/\/www.instagram.com\/jerred.moon\/ ","author_name":"better. with Jerred Moon","author_url":"https:\/\/betterhumanbusiness.com\/","html":"