{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Dairy Farm Roots to Purpose-Driven Business | Jennie Groff on Entrepreneurship, Community, and Impact","description":"Jennie Groff is a co-founder and leader behind Stroopies, a purpose-driven business rooted in Lancaster, Pennsylvania, that creates handcrafted stroopwafels while providing meaningful employment opportunities for resettled refugee women. Raised on a dairy farm, Jennie\u2019s journey into entrepreneurship wasn\u2019t traditional, but through faith, persistence, and a deep commitment to community, she and her husband transformed a simple idea into a growing business that blends quality products with real human impact. In this episode, Brad and Jennie Groff explore the story behind Stroopies beginnings, from humble roots and early uncertainty to building a thriving operation that now produces tens of thousands of stroopwafels each month. Jennie shares how the business evolved from a small, faith-led idea into a scalable model that supports women from around the world. The conversation dives into entrepreneurship, leadership, cultural diversity in the workplace, and the lessons learned through trial, faith, and steady progress. Jennie also reflects on gratitude, community, and the deeper purpose behind building something that serves others. \u201cLife is better if we share what we have.\u201d \u2013 Jennie Groff \u201cSometimes you just don\u2019t know. You try things, some work, some don\u2019t.\u201d \u2013 Jennie Groff \u201cJust don\u2019t bury the seed, keep going, even if it\u2019s not perfect.\u201d \u2013 Jennie Groff This Week on The Wow Factor: Jennie\u2019s upbringing on a dairy farm and early entrepreneurial instincts The origin story of Stroopies and its mission to support refugee communities Turning a European treat into a scalable, purpose-driven business The challenges and uncertainty of building a business from the ground up Creating a workplace that bridges cultures, languages, and backgrounds The role of faith, prayer, and persistence in decision-making and growth How small moments and \u201csign markers\u201d helped guide the business forward Jennie Groff\u2019s Word of Wisdom: Don\u2019t bury the gifts you\u2019ve been given. You don\u2019t have to do things perfectly to move forward, what matters is that you keep going. Growth comes through trying, learning, and staying committed, even when the path isn\u2019t clear. Keep planting, keep working, and trust that progress happens over time. Connect with Stroopies: Stroopies Website Stroopies Instagram Stroopies Facebook Place a Stroopies Order   Connect With Brad Formsma: WOW Factor Website   Brad Formsma on LinkedIn   Brad Formsma on Instagram   Brad Formsma on Facebook   Brad Formsma on X   ","author_name":"The Wow Factor","author_url":"https:\/\/www.thewowfactorpodcast.com","html":"