{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Advisor Experience: Turning Life Insurance into a Responsibility","description":"In this episode, Chad Preston sits down with veteran advisor Ed Steffens to unpack how life insurance evolved from an uncomfortable topic into a core responsibility within his practice. Ed shares how a real-life client tragedy reshaped his perspective, turning life insurance from a \u201cnice-to-have\u201d into a moral and professional obligation. They dive into practical ways to introduce life insurance without pressure, why a direct approach works better than overthinking it, and how advisors can build confidence through repetition and real conversations. You\u2019ll also hear actionable strategies for the next 60\u201390 days to help you naturally integrate life insurance into your process, and why doing so ultimately comes down to care, not sales. If you\u2019ve ever hesitated to bring it up, this episode will challenge that and give you a straightforward path forward.&amp;nbsp; ","author_name":"TBA's Life Linked","author_url":"http:\/\/tbapodcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40861015\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200761145"}