{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Farming Formula That Works","description":"In this episode, Eric Thompson interviews Hope George, a Richmond, Virginia based team leader who has built a highly effective Ninja-style farming business that generates consistent listings and income. With 60 percent of her nearly $880,000 in GCI coming from farming, Hope shares a clear, repeatable system for farming intentionally and profitably. Hope\u2019s approach begins with selecting the right farm using both relationship affinity and data. She analyzes past transactions, proximity, turnover rates, and competition to identify \u201cfertile ground\u201d before committing resources. From there, she implements a multi-layered flow system that combines high-quality monthly newsletters, targeted postcards with dynamic QR codes, and a strong follow-up system that includes handwritten notes, video messages, and in-person events. A key differentiator is her commitment to both art and science in her marketing. Her eight-page newsletter blends community content, real estate data, and local connections, while her postcards and brand kits create strong visibility and credibility. She complements this auto flow with live flow through charitable events, sponsorships, and consistent community presence. Hope emphasizes that farming requires persistence and financial discipline, noting it took eight months before her first listing. However, once momentum builds, the results compound. Her success illustrates that effective farming is not about luck but about consistent execution, strategic selection, and delivering exceptional value. Key Takeaways Start farming where you already have connection, familiarity, or past success Use data to validate your farm including turnover rate, competition, and ROI potential Commit financially and mentally because farming requires consistency before results appear Combine art and science in your marketing to connect emotionally and demonstrate expertise Use systems to convert auto flow into live flow through follow up and personal touches Leverage your listings aggressively to build visibility and momentum within the farm Memorable Quotes \u201cI have clients calling me every month.\u201d \u201cIt felt like feeding a slot machine until it hit.\u201d \u201cI\u2019m trying to live on your fridge.\u201d \u201cI had to stay in it until it started bearing fruit.\u201d \u201cI almost quit at eight months.\u201d Links: Website: https:\/\/ninjaselling.com\/ninja-podcast\/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http:\/\/www.facebook.com\/groups\/TheNinjaSellingPodcast Facebook: http:\/\/www.facebook.com\/NinjaSelling Instagram: https:\/\/www.instagram.com\/ninjasellingofficial\/ LinkedIn: https:\/\/www.linkedin.com\/company\/ninjaselling Upcoming Public Ninja Installations: https:\/\/NinjaSelling.com\/events\/list\/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http:\/\/www.NinjaSelling.com\/course\/ninja-coaching\/ Hope George: https:\/\/hopegeorgerealestate.com\/ Hope George's samples: https:\/\/1qr.com\/kiw9uuq3 ","author_name":"Ninja Selling Podcast","author_url":"https:\/\/ninjaselling.com\/ninja-podcast\/","html":"