{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#50 \u2013 Mikkel & Brian: The Growth System \u2013 How to "Design Growth" in B2B Companies","description":"Most companies don\u2019t struggle with ambition when it comes to growth. They struggle with consistency. In this episode, Brian Andersen and Mikkel Bach-Andersen discuss why growth often falls short \u2014 not because of strategy, but because of the system behind it. Based on The Growth System, they break it down into three core layers: \u2022 Strategic focus \u2013 where to compete (and where not to) \u2022 Commercial architecture \u2013 how you actually win in the market \u2022 Execution capability \u2013 how you turn it into consistent results They also get into what typically goes wrong in practice: \u2022 \u201cFake focus\u201d where priorities don\u2019t change resource allocation \u2022 Commercial models that evolve randomly instead of being designed \u2022 Execution that looks busy but doesn\u2019t compound If growth feels uneven or overly dependent on individuals, this is a more structured way to think about it. \ud83d\udcc4 The full whitepaper is available on Mikkel Bach-Andersen\u2019s LinkedIn.  ","author_name":"The Growth Agenda - Sales & Marketing Podcast","author_url":"https:\/\/www.kvadrant.dk\/","html":"