{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2412: 5 Biggest Marketing Mistakes, Part 3","description":"This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. If you missed either of those two episodes, you can go back and listen to podcasts number 46 and 53, where we covered Mistake #1, Average Joe, and Mistake #2, The Platitude Trap, respectively. In this installment, we move on to Mistake #3, which is called \u201cRight Message, Wrong Time.\u201d Rich is going to teach you a concept called The Educational Spectrum\u2026 and three categories of hot buttons. All of this to help you make sure you\u2019re saying the right things WHEN your prospects are ready to hear it. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40812165\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40812165"}