{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"329 Why local media advertising got harder to sell","description":"For decades, local media relied on a simple formula: build audience, and advertisers would follow. Now, Gordon Borrell notes, that formula has quietly failed as the local business landscape and marketing decision-makers have shifted. Service businesses, in-house marketers, and AI-driven tools increasingly control ad spending. Borrell warns traditional media must rethink their sales approach to stay relevant with today\u2019s advertisers. Access more at this episode\u2019s landing page, at:  https:\/\/www.editorandpublisher.com\/stories\/borrell-why-local-media-advertising-got-harder-to-sell,261030 &amp;nbsp; ","author_name":"&quot;E &amp; P Reports&quot; from Editor &amp; Publisher Magazine hosted by Mike Blinder","author_url":"https:\/\/editorandpublisher.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40811015\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40811015"}