{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP #234- August Biniaz: Why the Inferior Product with Better Marketing Always Wins","description":"Most people think the best product wins. August Biniaz disagrees, and he's built a multi-million dollar real estate private equity firm to prove it. August is the Chief Investment Officer and co-founder of CPI Capital, a real estate private equity firm with two verticals: multifamily value add (Tampa Bay, San Antonio, Austin) and build-to-rent development. In this episode, he breaks down the returns (15\u201320% multifamily vs. 25\u201330% BTR), the investor psychology behind raising equity, and the exact marketing systems that helped CPI scale from zero to a cross-border investment platform serving Canadian and US accredited investors. Whether you're building a fund, a company, or a brand \u2014 this episode is about the infrastructure behind growth. \ud83d\udd11 What you'll learn: \u2192 The difference between multifamily value add and build-to-rent (and when to use each) \u2192 Why US multifamily beat the S&P 500 for 20 years \u2014 and what's changing now \u2192 How CPI Capital finds and qualifies accredited investors \u2192 The know-like-trust framework for converting prospects into LPs \u2192 Why tariffs caused 70% of their Canadian investors to almost walk \u2014 and what brought them back \u2192 EOS\/Traction: the growth operating system CPI runs on \ud83c\udfe2 About August Biniaz: August Biniaz is the CIO and co-founder of CPI Capital, a real estate private equity firm focused on US multifamily and build-to-rent development in Tampa Bay, San Antonio, and Austin. He is a LinkedIn Top Voice and host of the Real Estate Investing Demystified podcast. \ud83d\udd17 cpicapital.com | LinkedIn: https:\/\/www.linkedin.com\/in\/augustbiniaz\/ \ud83d\udccc Chapters: 0:00 \u2013 Introduction 0:44 \u2013 August's background: from broker to home builder 3:26 \u2013 Discovering real estate private equity and US multifamily 4:41 \u2013 CPI Capital: the two verticals explained 7:25 \u2013 Multifamily vs. build-to-rent: what returns actually look like 9:57 \u2013 Timeline and exit strategies for BTR development 12:10 \u2013 Why diversification across asset classes matters 13:21 \u2013 The equity problem: how CPI started raising capital 15:43 \u2013 Building a brand around your executive team 18:53 \u2013 Know, Like, Trust: the investor acquisition framework 20:04 \u2013 Finding your investor avatar 23:19 \u2013 How CPI qualifies leads (the 3 questions they ask) 25:35 \u2013 Canadian vs. US investors: the 70\/30 split 29:32 \u2013 Current market analysis: rates, oversupply, distress 33:41 \u2013 Why multifamily fundamentals are still strong 36:07 \u2013 Growth strategy: the EOS \/ Traction framework 38:01 \u2013 Big Hairy Audacious Goals and quarterly rocks 40:28 \u2013 Building the right team (fractional roles, Slack, Asana) 41:45 \u2013 How to scale without shiny object syndrome 44:42 \u2013 Final thoughts: marketing beats product, every time \u2014 Test, Optimize, and Scale is hosted by Jason Fishman, CEO of Digital Niche Agency. New episodes every week covering digital marketing, growth, and entrepreneurship. Subscribe: https:\/\/www.youtube.com\/@DigitalNicheAgency Instagram: https:\/\/www.instagram.com\/digitalnicheagency\/ LinkedIn: https:\/\/www.linkedin.com\/company\/digital-niche-agency\/ #RealEstateInvesting #MultifamilyInvesting #BuildToRent #PassiveIncome  #RealEstateSyndication #PrivateEquity #TestOptimizeScale ","author_name":"Test. Optimize. Scale.","author_url":"https:\/\/www.digitalnicheagency.com\/media","html":"