{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 7 \u2013 Am\u00e9lie Tassin: Founder, coastal walker, and impatient in a good way","description":"Welcome back to Cheers with Nat \u2013 the podcast dedicated to cheering on women in drinks. Today\u2019s guest is Am\u00e9lie Tassin, founder of Tipple Marketing and Women in Beer. Am\u00e9lie shares how her career in marketing began, what led her to focus on beer, and how the social group she started after moving to Scotland grew into a festival, a mentorship scheme, and an awards programme \u2013 you\u2019ll hear the whole story! We also discuss what drives her, what helps her to rest and reset outside of work, and plenty more along the way.   What stuck with me from this conversation: On her early inspiration: \u201cWhen I was like 17\/18, I was always going on the road with my dad to visit wineries and distilleries in the southwest. We were stopping in nice restaurants to have food. I had the Michelin guide on my knees in the car\u2026 And I thought it was absolutely amazing \u2013 the food, the details, the passion of the people.\u201d On the idea behind the Women in Beer Festival: \u201cThe idea was to bring a few breweries up to Edinburgh, invite them on panel discussions, let them talk about what they know. Not talk about the fact of being a woman, but talk about what they know about the beer industry and their skills in the industry. It was very much visibility. It was creating role models for the younger generation, as well. For them to imagine a career was possible in the beer industry.\u201d On what drives her: \u201cIf nobody\u2019s doing it, well, I\u2019m gona do it because I don\u2019t want to wait.\u201d On what the mentorship programme funds, and why: \u201cWe also pay for the travel and accommodation of our mentees when we ask them to go to their WSET qualification, for example, or when we invite them to do a field trip to network with their peers. Because, again, if we only offer those chances to people that can afford it, we\u2019re not changing the system\u2026 We are paying for that because we need to have people coming from all backgrounds and it\u2019s very important.\u201d On why she loves working in drinks: \u201cWe\u2019re very lucky to work with something that is so emotional and so artistic \u2013 like drinks, and the making of a drink \u2013 and that provokes so much emotional reaction in people, as well. It\u2019s a fantastic industry.\u201d   Links & things: What we\u2019re drinking Dolcita IPA: The Moonwake & Mother Tongue IWBCD brew with Women in Beer UK & Glasladies Beer Society Amelie\u2019s beer-specific marketing agency: Tipple Marketing Amelie\u2019s social group, and more: Women in Beer UK The social group The festival The mentorship programme - see all mentors here The annual awards & all 2025 winners Drinks publication recommendation: Pellicle Book recc: The Witcher   Recording info: March 2026 at BeerX, Liverpool Oddly, the can opening and cheers sounds didn\u2019t get picked up by the mic this time, so that\u2019s why they\u2019re not there! (I think my mic is on its way out (after 8 years!), so I'm currently shopping for a new one to fix these issues. Thanks again for bearing with in the meantime!)   Subscribe | Follow on Instagram | Email ","author_name":"Cheers with Nat","author_url":"https:\/\/cheerswithnat.substack.com\/","html":"