{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Doug Gremmen - From 600 to 1.8 Million Participants: Inside Hyrox's Rocket Ship Growth","description":"Eric Malzone sits down live with Doug Gremmen, Chief Growth Officer at HYROX, at the Connected Health and Fitness Summit in Beverly Hills. They dive into how HYROX went from just 600 finishers back in 2018 to a projected 1.8 million in 2026 \u2014 basically a rocket ship in the fitness world. Doug shares how they built the brand from the ground up by knocking on gym doors, the massive role community and user-generated content played, and why the super consistent race format makes it so easy to scale everywhere from LA to China and beyond. They talk gym affiliates (now at 14,000 worldwide), what the $130\/month program actually gives gym owners, how HYROX is turning regular members into loyal athletes who stick around, and why big players like F45, Orange Theory, and even big box gyms are all jumping on board. Plus, they touch on US expansion, revenue streams, the challenges of growing crazy fast, and HYROX\u2019s long-term dream of hitting the Olympics. If you own a gym, train for races, or just want to understand where fitness is headed, this one\u2019s loaded with real talk and actionable insight. Timestamps: 0:00 \u2013 Intro and chatting at the Connected Health and Fitness Summit 2:10 \u2013 The insane growth numbers: 600 finishers in 2018 \u2192 1.8 million projected in 2026 5:45 \u2013 Building from the ground up and creating a full fitness ecosystem 9:30 \u2013 Community power and billions of Instagram impressions from athletes 13:20 \u2013 Why a fixed, repeatable race format is a game-changer for scaling globally 18:15 \u2013 Turning gym members into athletes who actually stay longer 22:40 \u2013 Breaking down the gym affiliate program: $130\/month and what you really get 28:50 \u2013 The Performance Hub, programming tools, and how any gym can make it work 35:10 \u2013 Early traction in CrossFit boxes, then boutiques, now big enterprise gyms 41:25 \u2013 Revenue levers and running a massive turnkey event business 47:00 \u2013 Why CrossFit, Spartan, and others feel more like partners than competitors 53:40 \u2013 Olympic dreams and the goal to touch 100 million lives 58:15 \u2013 Growth challenges, quality control, and staying scalable in 112 countries 1:03:30 \u2013 Final thoughts and how to get involved with HYROX Key Takeaways: \ud83d\udd25 HYROX\u2019s crazy growth trajectory and what\u2019s coming in 2026 \ud83c\udf0d How one consistent format is powering expansion into China, India, Brazil, and beyond \ud83c\udfcb\ufe0f The insane power of athlete-generated content and word-of-mouth \ud83d\udcb0 Real details on the $130\/month gym affiliate model and its value \ud83c\udfdf How HYROX helps gyms keep members longer and turn them into dedicated athletes \ud83e\udd1d Why competing brands like F45 and Orange Theory are happy partners \ud83d\udcc8 Smart revenue plays and the business side of running global fitness events \ud83c\udfc5 Long-term vision: Olympic aspirations and becoming a massive participation sport \ud83d\udee0 Low barriers for gyms plus flexible tools that actually fit different gym types \ud83d\ude80 Creating \u201cgoosebump moments\u201d that keep athletes coming back and bringing friends   ","author_name":"Future of Fitness","author_url":"https:\/\/www.futureoffitness.co\/","html":"