{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"bp: AI in the Engine, People at the Wheel","description":"Matt Rich shares how bp has transformed its global marketing function into a data\u2011driven, AI\u2011enabled engine, bringing teams along the journey, navigating change and fuelling growth. He also looks into the crystal ball to explore what\u2019s next for marketers as AI reshapes the future. ","author_name":"Byte Sized","author_url":"http:\/\/walkinthecloud.accenture.libsynpro.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40800865\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/62249b\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200624215"}