{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Flops Or Future Hits? Rethinking Failed CPG Products.","description":"Were they flops \u2013 or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry\u2019s most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn\u2019t ready. From drinkable soups and early functional shots to better-for-you snacks and non-alcoholic cocktail concepts, they revisit ideas that may have been too forward-thinking for their moment.  The conversation expands into how today\u2019s shifting trends, like functional ingredients and alcohol-free innovation, could give these once-shelved products a second chance at success, where timing, not taste, may have been the real barrier. Show notes: 0:20: A Week Away. Real Chocolate Debate. Never Had A Shot\/Ahead Of Its Time. Chips & I.V. \u2013 Ray gives a final call to register for Taste Radio\u2019s NYC meetup. Melissa highlights The Hershey Company\u2019s plan to return all Reese's and Hershey\u2019s products to classic milk and dark chocolate recipes by 2027, sparking a discussion about whether a shift back to \u201creal\u201d ingredients could reshape consumer expectations and premium chocolate demand. The hosts then explore discontinued products, debating whether they failed due to poor execution or were simply ahead of their time, including drinkable soup, better-for-you fruit snacks, non-alcoholic cocktails, and functional shots. They wrap with notable new products, including refreshed pita chip branding, a non-alcoholic \u201cbrew,\u201d and a quirky collaboration between Grillo's Pickles and Liquid I.V. Brands in this episode: Hershey, Reese\u2019s, Culture Pop, Feastables, Nantucket Nectars, Terranean, Just Ice Tea, Honest Tea, Poland Spring, Liquid IV, Grillo\u2019s, Fly By Jing, Fishwife, Justin's, Butterfinger, Tony's Chocolonely, Eat the Change, Welch's, Proposition Cocktail Company, Taki Mai, Spacho, Ahhmigo, Karma, Activate, Mello, Coca-Cola, GoodBelly, Cheribundi, Rhinestone, Poland Spring, Daily Crunch, Fly by Jing, Fishwife, Evergreen, V8, Superfoodio ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"