{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Missed The Mark with Jacie Ambrose: Red Flags and Real Fans: e.l.f. Cosmetics, Matt Rife, and the Dunkin' Blueprint","description":"Welcome back to Missed The Mark with Jacie Ambrose, the podcast that breaks down the marketing moments brands wish they could take back and the ones they'd love to repeat. In this episode, Jacie unpacks two very different influencer partnership stories that reveal everything about what it means to truly know your audience. First, she dives into e.l.f. Cosmetics' August 2025 campaign featuring comedian Matt Rife a collaboration that looked promising on paper, with demographic data perfectly aligned, but quickly unraveled online. Consumers were quick to point out the glaring irony: a brand built on inclusivity and female empowerment had partnered with someone publicly known for joking about domestic violence with zero remorse. The internet ran with it, and e.l.f.'s half-hearted response only made things worse. Then, Jacie turns to what hitting the mark actually looks like, the iconic Dunkin' x Charli D'Amelio partnership of 2020. Dunkin' didn't manufacture a deal; they spotted organic lovefor their brand and made it official. The result? Hundreds of thousands of drinks sold in five days, a 57% spike in app downloads, and a cultural moment Gen Z actually wanted to be part of. The takeaway for brands in 2026 and beyond: demographic data tells you the reach, but cultural fit tells you the risk. Your audience already knows your ambassador's history \u201cSerious Investigations\u201d \u2013 Universal Production Music \u201cSerious Drone\u201d \u2013 Universal Production Music \u201cBirds of Prey (Energy 50)\u201d \u2013 Universal Production Music before the ad even drops, the question is whether you do too.  #Marketing&amp;nbsp;#BrandControversy&amp;nbsp;#MissedTheMark&amp;nbsp;#MediaLiteracy&amp;nbsp;#PopCultureAnalysis ","author_name":"MavRadio.FM Podcast","author_url":"http:\/\/mavradio.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40792580\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200600670"}