{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building Value Before the Exit: Seller\u2019s Corner with Mark Nardone, Blue Cow Software","description":" Mark Nardone | Blue Cow Software| Former President  In this Seller\u2019s Corner episode, Mark Nardone, President of Blue Cow Software, shares the story behind building \u2014 and ultimately selling \u2014 a niche SaaS company serving the fuel and energy industry.  Mark reflects on an early acquisition attempt that nearly closed and then fell apart, what that experience taught him about valuation, buyer intent, and timing, and how focusing on recurring revenue fundamentally changed how buyers viewed the business.  He also discusses why choosing the right buyer mattered more than maximizing price, how experienced advisors helped manage friction during negotiations, and what life looks like after the transaction \u2014 including why reduced stress became the most meaningful outcome.  Key Takeaways:   Recurring revenue significantly improves buyer perception and valuation  Selling without experienced M&A guidance creates real risk  Buyer fit can matter more than headline price  The greatest post\u2011exit benefit is reduced stress and clarity  00:00 \u2013 Introduction and Mark Nardone\u2019s background 01:05 \u2013 Building Blue Cow Software and long\u2011term vision 06:12 \u2013 Preparing for the exit and navigating the sale process 10:23 \u2013 Lessons learned and post\u2011exit reflections  ","author_name":"TechExits Podcast","author_url":"http:\/\/techexits.libsyn.com\/website","html":"