{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building a Trades Business Brand That Gets Real Results","description":"Most home service businesses are posting content\u2026 but not getting results. Why? Because they\u2019re missing the most important piece: connection. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what actually works when it comes to building a brand in the trades. They dive into why personal branding matters, how social media really drives business growth, and why most contractors are overthinking their content strategy. Jen explains why \u201cboring\u201d everyday work is actually powerful content, how authenticity beats AI-generated posts, and what it really takes to stand out in a crowded market. They also cover how to use AI the right way without losing your voice, the balance between business brand and personal brand, and how to create content that actually converts. If you want to build a brand that attracts customers, builds trust, and drives real results, this episode gives you a practical roadmap. What You Will Learn in This Episode \u2022 Why personal branding matters in the trades \u2022 How authentic content outperforms polished content \u2022 Why \u201cboring\u201d work is actually great content \u2022 How to use your existing network to generate business \u2022 The difference between visibility and conversion \u2022 Why AI-generated content struggles to connect \u2022 How to use AI to support your content without replacing you \u2022 The 3 types of content every contractor should create \u2022 Why most contractors struggle with consistency \u2022 How to stand out in your local market \u2022 When to focus on personal brand vs business brand \u2022 Why connection is the key to social media success Timestamps   00:00 Why personal branding matters in the trades 02:00 Jen McKee\u2019s background and Kee Hart Marketing 04:30 The impact of personal brands in HVAC 07:00 Why \u201cboring\u201d content is actually engaging 10:00 Should business owners build a personal brand? 13:00 Using your network to generate more business 16:00 The balance between personal and business branding 19:00 The right way to use AI in social media 22:00 Why AI-generated content doesn\u2019t perform 25:00 How to create content that actually connects 27:30 The 3-part content framework (Show, Sell, Scale) 30:00 Why attention comes before conversion 32:00 How to fix low engagement on social media Follow the Host and Guest Tersh Blissett: https:\/\/www.linkedin.com\/in\/tershblissett\/ Jen McKee: https:\/\/www.linkedin.com\/in\/jen-mckee-72114824\/ Kee Hart Marketing: https:\/\/www.linkedin.com\/company\/keehartmarketing\/ Connect with Us LinkedIn - https:\/\/www.linkedin.com\/company\/service-business-mastery TikTok - https:\/\/www.tiktok.com\/@servicebusinessmastery Facebook Group - https:\/\/www.facebook.com\/groups\/servicebusinessmasterypodcast Instagram - https:\/\/www.instagram.com\/servicebusinessmasterypodcast Register for NHPC26 in Columbus, OH (April 13-16) and save $270! Use code MASTERY for the $825 rate: nhpc26.org\/svc-mastery | Registration deadline: April 9 This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https:\/\/marketstorm.ai\/ Get Your 14-Day Free Trial with CallRail!: https:\/\/www.callrail.com\/sbmpod CompanyCam: https:\/\/companycam.com\/ Breezy: https:\/\/getbreezyapp.com\/ Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai\/demo    ","author_name":"Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service","author_url":"https:\/\/www.servicebusinessmastery.com","html":"