{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The 3 Plans Every Founder Needs Before Selling","description":"Most entrepreneurs build their business for freedom\u2014but end up creating a prison they can\u2019t leave. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard sit down with Greg Heeres, author of Passing the Baton, to unpack one of the most overlooked\u2014and emotionally complex\u2014parts of entrepreneurship: what happens when you step away. Whether you plan to sell, pass the business down, or simply step back, Greg explains why succession is not a financial decision\u2014it\u2019s an emotional one. From identity loss and leadership dependency to family dynamics and post-exit regret, this conversation reveals the hidden challenges most founders never prepare for. You\u2019ll learn why every entrepreneur needs not one\u2014but three plans: a short-term contingency plan, a long-term exit strategy, and a personal \u201cnext chapter\u201d plan that replaces purpose after the business is gone. The episode also explores: Why most businesses are dangerously dependent on the founder The four \u201cunpredictable events\u201d that can force an unplanned exit Why selling your company can strain (or even break) relationships How to prepare your team\u2014and your family\u2014for what comes next The biggest mistake founders make after a liquidity event If you\u2019re building a business to eventually exit, this episode will challenge how you think about success\u2014and what comes after it. Because the real question isn\u2019t \u201cHow do I sell my company?\u201d It\u2019s \u201cWho am I when I no longer run it?\u201d ","author_name":"CPG Insiders","author_url":"https:\/\/cpginsiders.com\/","html":"