{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Inside FIBO: The World\u2019s Largest Health, Fitness, &amp; Wellness Exhibition With Florian Brauer","description":"In this episode of the Fitness + Technology Podcast, Bryan O\u2019Rourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO\u2014the world\u2019s largest exhibition platform for health, fitness, and wellness. Florian oversees FIBO\u2019s global brand strategy, shaping its international identity and managing a growing portfolio of regional events, including FIBO Arabia. He also cultivates partnerships with industry organizations, federations, and thought leaders worldwide.&amp;nbsp;As a central figure behind one of the industry\u2019s most influential gatherings, Florian plays a key role in bringing together leading commercial and educational programming each year in Cologne.&amp;nbsp;Today, Florian joins Bryan to share insights into FIBO\u2019s evolution, its global expansion, and what to expect from their upcoming event. FIT-C Innovation Outlook Panel: Explore the session details here:  https:\/\/www.fibo.com\/germany\/en-gb\/show-programme\/Programme-Details.4776.260915.en--what\u2019s-coming-what\u2019s-missing-what\u2019s-next-the-fit_c-innovation-outlook.html Subscribe to our newsletter: https:\/\/www.fittechcouncil.org\/newsletter One Powerful Quote: 15:47: \u201cI kindof have the feeling that there is a movement that\u2019s just starting.\u201d 4-10 Bullet Points (w\/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens the conversation by exploring Florian\u2019s background and the growth of FIBO. 6:20: Florian discusses the significant evolution of FIBO\u2019s format and exhibition style. 8:07: Florian shares insights on FIBO\u2019s expansion into the Middle East and what that market represents for the industry. 12:02: Florian highlights FIBO\u2019s Future Forum and other upcoming events. 15:22: Florian leaves listeners with his key insights and advice. Bullet List of Resources: https:\/\/www.fibo.com\/ https:\/\/www.europeactive.eu\/ https:\/\/www.europeactive.eu\/ehff Guest Contact Information: https:\/\/www.linkedin.com\/in\/florian-brauer-a43b96a3\/ https:\/\/www.bryankorourke.com\/ https:\/\/www.linkedin.com\/in\/bryankorourke\/ http:\/\/www.fittechcouncil.org\/ https:\/\/www.youtube.com\/user\/bko61163 ","author_name":"Fitness + Technology","author_url":"http:\/\/fitnesstech.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40766820\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0020ff\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200540365"}