{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"012 Flamethrowers &amp; Magic: The Highs &amp; Lows Of E-Commerce On Reddit With Adam Wilber","description":"Passionate magician, fantastic human, and COO for Ellusionist&amp;nbsp;&amp;mdash; the 'The World's First Online Magic Retailer' &amp;mdash; it wasn't abnormal for Adam Wilber to conceive of something as magnificent as a wrist mounted, fully concealable flame thrower. Making it's way to Reddit organically, it generated sales far beyond what they ever expected. A year later, while launching the second (even more concealable) version their ignorance got the better of them and they were banned from \/r\/gadgets for inadvertently gaming the system by campaigning to their email list for votes. The story of the Pyro is one of success on accident, failure on purpose, and (finally) success on purpose.\r\n\r\nPyro Fireshooter promotional video\r\nPryo Fireshooter submission to \/r\/gadgets\r\nPyro Fireshooter (free press) on USAtoday\r\nPyro Mini promotional&amp;nbsp;video\r\nPyro Mini successfully submitted to \/r\/shutupandtakemymoney\r\nEllusionist site submissions to Reddit\r\nRick Lax &amp;mdash; Deception Expert on Facebook\r\n\r\nCreate social leverage with the Ghost Influence Community.Music:&amp;nbsp;'Dan Porcaro - Shadows'","author_name":"The Ghost Influence Podcast: How Viral Happens On Reddit","author_url":"http:\/\/podcast.ghostinfluence.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4075756\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/10690117"}