{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Strategy Behind Podcast Guesting Goals (Most Get This Wrong)","description":"Appearing as a guest on podcasts is a powerful tool, but many guests don\u2019t always see the results they were hoping for. One common reason is not having a clear objective going into the interview. When you haven\u2019t decided what you want from the conversation, it\u2019s easy to default to simply sharing valuable insights and hoping something comes from it. It\u2019s also natural to want multiple outcomes from guesting, like generating leads, building authority, creating content, and forming collaborations. But when everything is the focus, your efforts can become a bit scattered. Your preparation may not fully align with your message, and your follow-up can be inconsistent. To create more intentional results, you need a podcast guesting game plan. This is a clear approach where everything you do\u2014before, during, and after the interview\u2014is aligned with a specific goal. Let\u2019s explore the most common goals and how your strategy can support each one.   What You\u2019ll Learn  How to choose the right goal for your podcast guesting (and why trying to get everything backfires) The difference between guesting for leads, content, visibility, and collaborations and the strategies you need for each How to structure your interviews so they bridge the gap between audience pain and your offer What to change in your talking points to create authority-boosting micro content How to guide the interview using a \u201cconversation compass\u201d instead of hoping it flows Why your current guesting approach isn\u2019t converting and the small shifts that change everything How to build a before, during, and after game plan so every interview actually moves your business forward Head to https:\/\/LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https:\/\/www.leverageyourpodcast.com\/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https:\/\/leverageyourpodcast.com\/guest ","author_name":"Leverage Your Podcast Show","author_url":"https:\/\/www.smoothbusinesspodcasting.com","html":"