{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Khloud Has Khlo\u00e9, But Community Builds The Brand","description":"Celebrity might open the door, but execution is what blows it wide open \u2013 and Khloud is proving it. Co-founded by Khlo\u00e9 Kardashian, the fast-growing functional snack brand has raced from launch to 29,000 doors in just months, secured nationwide placement in Starbucks, and expanded beyond its flagship protein popcorn with a new line of protein chips. But Khloud\u2019s momentum isn\u2019t just about star power. In this episode, co-founder and CEO Jeff Rubenstein \u2013 a seasoned CPG operator with leadership experience at Vita Coco and Poppi \u2013 shares candid lessons on execution, early pricing missteps, and why celebrity alone doesn\u2019t build a lasting brand. He also breaks down how balancing mass visibility with grassroots community-building is key to long-term success.Show notes: 0:20: Jeff Rubenstein, Co-Founder & CEO, Khloud \u2013 Jeff discusses his entrepreneurial journey from Coca-Cola to building multiple successful brands and now leading Khloud. He explains Khloud\u2019s focus on \u201cfemale, fun, functionality, and flavor,\u201d positioning its products as stylish, better-for-you snacks that stand apart from traditionally male-oriented functional products. Jeff emphasizes that Khloud\u2019s success goes beyond celebrity backing and shares key lessons from scaling quickly, including operational challenges like supply shortages, the importance of investing early in the right manufacturing and operations partners, over-promoting and underestimating demand. He expects Khloud to evolve from a product-driven company into a brand-driven one, aiming to create emotional connections with consumers. Brands in this episode: Khloud, Vita Coco, Coca-Cola, Poppi, Doritos, Alani Nu, Quest, Pringles, Lays, Fritos ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"