{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Year-End (Holiday) Fundraising Secrets Nobody Uses","description":" The \u201cNotify First\u201d Trick  There\u2019s one move that can turn your ho-hum year-end appeal into a home run:&amp;nbsp;notify first!    Before you send a single email or stuff a single envelope, reach out to donors\u2014by phone or email\u2014and announce your campaign is coming.    This one act can boost your response rate up to five times higher. If you actually reach a donor and they feel connected to your cause, half of them will give. Do it well, and that number can soar 70%. Incredible.    But skip the notification and rely only on a generic appeal letter or email? Expect a limp response rate of just 1\u20133%. Maybe 5% if you\u2019re lucky. (It\u2019s like brewing coffee without heating the water\u2014you\u2019ll still get something brown, but nobody\u2019s drinking it.) Listen in and Learn!  ","author_name":"The Fundraising Coach -- Fundraising Tips, Tools, and Tactics for Nonprofits -- by Tom Iselin","author_url":"http:\/\/www.tomiselin.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40743080\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40743080"}