{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creating an Authentic Brand that Attracts Customers \u2013 Kate DiLeo","description":"On this episode, I have a valuable conversation with Kate DiLeo about her Brand Strategy Process for technology companies. Kate believes that a brand is the path of least resistance to revenue and she\u2019s passionate about helping organizations create common ground with their customers.&amp;nbsp; She has worked with over 200 companies across 20 sectors, helping them create authentic brands that attract more customers. \u201cYour brand is the path of least resistance to revenue.\u201d \u2013 Kate DiLeo Today on the Tech Leader Talk podcast: - How Kate\u2019s Brand Strategy Process is different from other approaches - Learn a process that quickly helps companies articulate who they are, why they\u2019re different, and how to solve their customer\u2019s problems - How a brand can help technology companies (especially startups and small tech companies) - When you should start thinking about a brand strategy Connect with Kate: LinkedIn:&amp;nbsp;  https:\/\/www.linkedin.com\/in\/katedileo\/ Website:&amp;nbsp;  https:\/\/katedileo.com\/ Thanks for listening! Be sure to get your free copy of Steve\u2019s latest book,  Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at  https:\/\/stevesponseller.com\/book. &amp;nbsp; ","author_name":"Tech Leader Talk","author_url":"https:\/\/www.techleadertalk.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40732425\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/2382e6\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40732425"}