{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2405: 5 Biggest Marketing Mistakes, Part 2","description":"This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. Our installment today will cover Mistake #2, which is The Platitude Trap. Some of what you\u2019re going to learn today is AWESOME stuff that, quite frankly, just isn\u2019t talked about that much any more at Level 10 Contractor anymore--but maybe it should be. You\u2019re going to hear about Alpha, Beta, and Reticular Activator--all brain functions that will help you understand how to get people\u2019s attention in marketing. You\u2019ll hear about headlines--which ones work, and which ones are guaranteed to drain your savings, jeopardize your retirement, and squash your quest for financial independence. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40729465\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40729465"}