{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"333. Megan Roup, Founder &amp; CEO of The Sculpt Society","description":"Today, I'm joined by Megan Roup, founder &amp;amp; CEO of The Sculpt Society. &amp;nbsp; A digital women\u2019s fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members. &amp;nbsp; In this episode, we discuss designing life stage-specific exercise programs. &amp;nbsp; We also cover: &amp;nbsp;   \u201cCommit to less, show up more\u201d philosophy   Experimenting with ancillary product launches   Centering community and executing pop-up tours   &amp;nbsp; Subscribe to the podcast \u2192 insider.fitt.co\/podcast&amp;nbsp; Subscribe to our newsletter \u2192 insider.fitt.co\/subscribe&amp;nbsp; Follow us on LinkedIn \u2192 linkedin.com\/company\/fittinsider &amp;nbsp; Website: www.thesculptsociety.com&amp;nbsp; The Sculpt Society\u2019s Instagram: https:\/\/www.instagram.com\/thesculptsociety\/&amp;nbsp; Megan\u2019s Instagram: https:\/\/www.instagram.com\/meganroup\/&amp;nbsp; 7-day free trial available on www.thesculptsociety.com&amp;nbsp; &amp;nbsp; - &amp;nbsp; The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. &amp;nbsp; Fitt Talent: https:\/\/talent.fitt.co\/&amp;nbsp; Consulting: https:\/\/consulting.fitt.co\/&amp;nbsp; Investments: https:\/\/capital.fitt.co\/&amp;nbsp; &amp;nbsp; Chapters: (00:00) Introduction (01:22) Megan's background (02:17) Body image struggles (03:16) Teaching NYC (04:30) Why \u201cJoyful\u201d movement (06:22) IRL teaching (09:12) Motivating at-home workouts (10:41) Commit to less, show up more (12:14) 300K global members (13:26) Building the team (18:12) Post-pandemic equilibrium (19:13) Two-bucket growth strategy (20:17) Growing the brand (23:38) Staying rooted in community connection (25:01) Strength training launch (26:20) Life stage programming expansion (27:20) Nutrition launch (29:15) Clear POV (30:26) Equipment and activewear experiments (31:23) 2022 activewear bust &amp;amp; 2024 sellout (32:26) Profitable growth goals (33:17) Best-in-class life stage platform vision (33:51) Annual pop-up tours since 2021 (35:28) Where to learn more (36:07) Conclusion &amp;nbsp; ","author_name":"Fitt Insider","author_url":"https:\/\/insider.fitt.co","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40728175\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200433870"}