{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Google Gold for MSPs: Nate Freedman on Reviews, Local SEO &amp; Lead Generation in 2026","description":"Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now. In this episode, we break down how to turn Google into a predictable client acquisition engine \u2014 from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026. We cover:  Why crossing 100 Google Reviews can boost your visitor-to-booked-call conversion by 40%+ The biggest mistakes MSPs make with Google tools that kill momentum Quick wins and playbooks to make your Google Business Profile a consistent lead generator How to evolve your Google strategy as AI Overviews and zero-click searches change the game The one Google-focused experiment Nate recommends MSPs run in the next 30-60 days  Whether you\u2019re struggling with consistent lead flow or want to transform your website and Google presence into a reliable growth machine, this episode delivers practical, data-backed tactics from someone who manages marketing for over 100 MSPs and has helped generate 20,000+ high-quality leads. Host: Paco Lebron Podcast: MSP Unplugged \u2013 The place to learn how to run your MSP. \ud83d\udd17 Resources from Nate Freedman: \u2022 MSP Sites: https:\/\/mspsites.com \u2022 Tech Pro Marketing: https:\/\/www.techpromarketing.com \u2022 MSP Lead Generation Services: https:\/\/www.techpromarketing.com\/services\/msp-lead-generation-services\/ Tune in every week for real talk on running and growing your MSP. You can watch the full video episode on YouTube.com\/MSPUnplugged. Like, subscribe, and hit the notification bell so you never miss an episode! Don\u2019t forget to grab your tickets for TechCon Unplugged Chicago \u2013 Sept 17-19 at TechConUnplugged.com Thank you for listening \u2014 we\u2019ll see you next time on MSP Unplugged. ","author_name":"MSP Unplugged","author_url":"http:\/\/mspunplugged.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40710865\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40710865"}