{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Premium Buyers Don't Buy From Ads Alone \u2014 and What They Do Instead","description":"If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling \u2014 or you've been posting consistently for years and growth has stalled \u2014 this episode is for you. This week I'm talking about something that almost nobody in the marketing world addresses directly: the validation search. It's what premium buyers do in the five minutes between seeing your ad and deciding whether to buy \u2014 and it has almost nothing to do with how good your ad was. I also get into a story that will be very familiar to a lot of innovative founders: spending years creating something truly original, only to see a cheap dupe appear at Kmart or Target. And why the reframe you need isn't anger \u2014 it's clarity about which customer was ever yours to begin with. In this episode: The psychology of the validation search \u2014 what premium buyers actually do after they see your ad Why the Kmart dupe buyer and the premium buyer are completely different customers \u2014 and why that's actually great news for your brand The buyer personality that struggles most with premium pricing \u2014 and how to recognise if it's you Why the search landscape has shifted and why premium brands have a structural advantage in it A three-question brand audit you can run today to see exactly where you stand   \ud83d\udd17 Search Everywhere Optimisation for Premium eCommerce Brands \u2014 $47 https:\/\/www.productpreneurmarketing.com\/searcheverywhereoptimisation2   Search The Brand Marketing Show wherever you get your podcasts.   ","author_name":"The Brand Marketing Show","author_url":"http:\/\/productpreneursuccess.libsyn.com\/website","html":"