{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 345  - YOU? YOUR?","description":" Our messages must serve our audiences, and two words are most helpful in achieving that goal. Darren and Mark expound on the power and value of the words \u2018YOU\u2019 and \u2018YOUR,\u2019 as well as their unforgettable impact on our audiences.  &amp;nbsp;  &amp;nbsp;  SNIPPETS: \u2022 \u2018YOU\u2019 and \u2018YOUR\u2019 are enormously powerful words &amp;nbsp; \u2022 Examine your \u2018I\/YOU Ratio\u2019 &amp;nbsp; \u2022 These words draw audiences in &amp;nbsp; \u2022 Usage makes our content relatable and relevant &amp;nbsp; \u2022 They engage people\u2019s brains &amp;nbsp; \u2022 Put your audience in your story &amp;nbsp; \u2022 Change \u2018I\u2019 to \u2018YOU\u2019 in stories with \u201cIMAGINE:\u201d &amp;nbsp; \u2022 Replace \u2018I\u2019 with \u2018YOU\u2019 with \u201cPICTURE THIS:\u201d &amp;nbsp; \u2022 Avoid \u201cYou guys\u201d &amp;nbsp; \u2022 Replace \u201cHow many of you have\u2026\u201d with \u201cHave you\u2026\u201d ","author_name":"Unforgettable Presentations","author_url":"http:\/\/unforgettablepresentations.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40705935\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200368335"}