{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Josh Apps, Founder of V12 Automobil | From Pro Football to Selling \u00a31.5m Cars in Central London","description":" What happens when a former professional footballer and football agent walks into the motor trade\u2026 and decides to build a dealership with \u201cmore care, more style, and a lot less ego\u201d? In this episode, I\u2019m joined by Josh Apps, founder of V12 Automobil in Central London. Josh didn\u2019t grow up in the trade. He\u2019s built V12 from scratch since 2022, and he\u2019s straight-talking about what actually works when you\u2019re buying and selling everything from a \u00a320k GLC to a \u00a31m+ hypercar.  We get into the real mechanics of his business, like underwriting stock, consignment done properly, why some dealers go bust with SOR, what he\u2019s seeing on Carwow and Motorway, and how he thinks about margin, risk, and stock turn in a market where plenty of people are trying to make \u00a35k the easy way instead of \u00a39k the stressful way.  Episode highlights: The mindset shift from football + agency life into running a dealership, and what skills actually transfer. Josh\u2019s take on consignment\/SOR: why it can work, why it often blows up, and the process that stops you \u201cplaying with other people\u2019s money\u201d. How he sources stock day-to-day (dealers, auctions, Carwow\/Motorway, LinkedIn, banks) and why access to stock is both easier and messier now. The uncomfortable truth about online buying platforms: inflated offers, knock-backs, cars reappearing, and how it creates friction for customers and dealers. A proper \u201ccar dealer war story\u201d: the Range Rover that turned into an engine rebuild, a transport job, and a stress test in customer service. The simple but rare philosophy that\u2019s kept his reviews and referrals strong: do the right thing even when it costs.   Finding this useful? Follow the show About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon\u2019s words \u2018real world\u2019, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk ","author_name":"Selling In The Motor Trade","author_url":"https:\/\/symcotraining.co.uk\/podcast\/","html":"