{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"SBE050 - Sam Ashdown - How to Skyrocket Your Results with a USP","description":"Show Notes\r\nIn today’s episode Rob & Leon interview Sam Ashdown who in less than 3 years has risen through the ranks to be considered one of the best marketing consultants in the estate agency industry, she shares her journey, warts and all, of how she navigated to the top and how you can to by delivering value.\r\nSam is a lead generation expert for estate agents, helping them grow their businesses using up-to-the-minute marketing tactics. She runs a specialist consultancy that works with a select number of independent estate agents.\r\n \r\nAlso in the show\r\nHere’s just a few things you learn;\r\n\r\nHere’s just a sample of the success principles discussed on the podcast, Elevation Nation you will discover how the best marketing is actually selling without selling.\r\nDiscover how Sam gets her clients to progress faster using a mantra coined by the legendary Seth Godin.\r\nHear how Sam learnt her real world success secrets between the ages of 12 and 25 from her late father, and how he had her working  100 hours per week (not sure that  was legal for £1 per hour) travelling the country with his mobile roller-skating road show.\r\nLearn why direct mail is still one of the best ways to reach any prospect weather you’re selling homes, cars or airplanes and the must have elements for mail that pulls as high as 5% from a cold mailing, selling to people who don’t know they have a problem.\r\nMost of us of have heard the term USP Unique Selling Proposition:Sam’s USP is hands down one the best for the industry she in. If you work in a sector whose marketing is me to, instead of customer lead then you can copy the strategy laid out here and quadruple your income.\r\nDo you know what the No 1 objective of every piece of content you create for your social media profiles should be? It should make your audience ——- (she spills the beans around the 27 minute mark of the podcast).\r\nSam reveals one of her best tactics for penetrating the marketing you’re in quickly, so you’re positioned as an expert (polls suggest most people have a big fear of it, but if you overcome it, success won’t be far behind).\r\n\r\nHit play now to get even more elevating knowledge to soar you to higher heights of productivity and profitability.\r\nSuccess Quote\r\n\r\nSoon is not as good as Now by Seth Godin\r\n\r\nRecommend Resources\r\n\r\nThe Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level Paperback – by PhD Hendricks Gay\r\n\r\nConnect\r\n\r\nFacebook – facebook.com\/WinEveryInstruction\r\nTwitter – @thehometruths\r\nLinkedIn – linkedin.com\/in\/samashdown\r\nGoogle+ – plus.google.com\/+SamanthaAshdown\r\n","author_name":"Small Business Elevation","author_url":"http:\/\/www.sbelevation.com\/podcast\/","html":"