{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"242: The $100B Battle Over Creators (And How You Win)","description":"There is a massive hundred-billion-dollar battle happening right now. And the biggest companies in the world (YouTube, Meta, and legacy media giants like CNN, ESPN, and the Washington Post) are fighting over you. This is the biggest power shift in media history. Creators who understand what's happening right now and take action on it will win long term. In this episode, Stu breaks down exactly what's going on, why it matters to your business, and the three specific moves you can make this week to take advantage of it. In this episode, you'll learn: \u2022 Why YouTube has outspent Netflix by $20B over the last five years \u2014 paying creators, not Hollywood \u2022 How Meta's new Creator Fast Track program pays you $1,000\/month just to repost content you're already making \u2022 Why 70% of major publishers are worried creators are stealing their audience (and what that means for you) \u2022 The three action steps to make yourself findable when a brand or publisher comes looking \u2022 Why platform income is fuel, not your engine... and what to build instead   \ud83d\udce5 RESOURCE: Grab the resources from this episode at https:\/\/podcast.stu.me    CONNECT WITH STU: \u2022 Website: https:\/\/stu.me  \u2022 Book "Predictable Profits": https:\/\/a.co\/d\/4GIi1uz  \u2022 Instagram: https:\/\/instagram.com\/stumclaren  \u2022 Podcast: https:\/\/podcast.stu.me  \u2022 Membership.io: https:\/\/membership.io    Subscribe and leave a review if this episode helped you. ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"