{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#199. Melody Yazdanyar on Gaming, Data &amp; Building What\u2019s Next","description":"In this episode, Kimberly sits down with longtime friend and media-tech powerhouse Melody Yazdanyar for a conversation that spans decades\u2014from childhood soccer teammates to navigating the evolving worlds of advertising, gaming, and sports media. Melody shares her journey from early days in digital advertising to working across major acquisitions (AppNexus, Comcast, TransUnion), and now helping build PH\u0232ND\u2014a next-gen gaming platform designed for accessibility and scale. The two also reflect on their Super Bowl experience, the convergence of sports, media, and tech, and why the future of audience engagement is being rewritten in real time. It\u2019s equal parts nostalgia, insight, and forward-looking innovation.&amp;nbsp; Chapters: 2:00 \u2013 Super Bowl invite &amp;amp; media-side experience&amp;nbsp; 4:00 \u2013 NYC story: Chanel internship &amp;amp; early career days 7:30 \u2013 Inside early digital advertising (AppNexus era) 9:30 \u2013 Evolution of media, mobile, and audience targeting 11:30 \u2013 Career journey through acquisitions &amp;amp; startups 15:00 \u2013 Transition into data &amp;amp; connected TV 16:30 \u2013 Gaming industry trends &amp;amp; current challenges&amp;nbsp; 18:30 \u2013 Explaining gaming from a consumer perspective 19:30 \u2013 Introducing PH\u0232ND: gaming via smart TVs 22:00 \u2013 Game types, accessibility &amp;amp; platform vision 24:30 \u2013 Marshawn Lynch partnership + brand storytelling 27:30 \u2013 Super Bowl celebrity moments (Bella Twins, etc.) 31:30 \u2013 Melody\u2019s story as a trailblazer (female football kicker) 36:00 \u2013 PH\u0232ND launch details + how to join beta &amp;nbsp; Follow Kimberly on Instagram: https:\/\/www.instagram.com\/kimberlylovi\/ Subscribe on YouTube Here: https:\/\/www.youtube.com\/@UCmujZrnOwlh5_rcFdxZZT3w &amp;nbsp; ","author_name":"In Studio with Kimberly Lovi","author_url":"https:\/\/levelupwithkimberlylovi.libsyn.com\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40683510\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40683510"}