{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 186: Marketing in Challenging Times","description":"In challenging times, many businesses instinctively cut their marketing budgets\u2014but history shows that this is the worst move you can make. The brands that continue marketing strategically don\u2019t just survive downturns; they come out stronger and more profitable on the other side. In this replay of one of our most downloaded episodes, I\u2019m sharing exactly what\u2019s working in marketing, so you can keep growing your business\u2014without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I\u2019ll break down how you can stay visible, build trust, and drive revenue\u2014even in uncertain times. What You'll Learn in This Episode: \u2705 Why cutting marketing budgets is a mistake\u2014and what businesses that thrive during challenging times do differently. \u2705 The #1 marketing shift happening right now (and how you can leverage it). \u2705 How to maximize owned and earned media to grow your audience organically. \u2705 The power of community-driven marketing\u2014and how to build brand trust without spending a dime. \u2705 Why AI + personalization is the future of engagement (and how to do it right). \u2705 Smart paid strategies to get the most ROI (without wasting money on ineffective ads). \u2705 How to retain and re-engage customers\u2014because it\u2019s cheaper to keep them than find new ones. If you\u2019re feeling uncertain about how to market your business in today\u2019s economy, this episode will give you clear, actionable strategies that actually work. \ud83c\udfa7 Loved this episode? Share it with your network and leave a review!&amp;nbsp; Resources &amp;amp; Next Steps Enrollment is open for the Category of One Brand program. This 10-module, 12-week experience is designed to help you go from common to Category of One\u2014building a brand rooted in who you are, not just what you sell. \ud83d\udc49 Join here: https:\/\/categoryofonebrand.com\/ &amp;nbsp; Brand for Good Links Email your thoughts about this episode:&amp;nbsp;connect@prosperforpurpose.com Follow Lorraine on LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/in\/lorraineschuchart\/ Follow Lorraine on Instagram:&amp;nbsp;@lorraineschuchart Follow Prosper for Purpose on Instagram:&amp;nbsp;@prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose:&amp;nbsp;https:\/\/www.facebook.com\/groups\/peerlessbrands Episode Link:  https:\/\/theprosperproject.libsyn.com\/website\/episode-186-marketing-in-challenging-times ","author_name":"Brand for Good","author_url":"https:\/\/prosperforpurpose.com\/prosperproject\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40678945\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40678945"}