{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"241: What new school marketers learn the hard way \u2013 4\/5","description":"The Insight Series with Charlie Maughan \u2013 Why school marketing works differently \u2013 What we see In episode four of Why school marketing works differently, Charlie is joined by imageseven Account Director Cassandra Kirkpatrick to discuss what marketers often underestimate when they enter the education sector. Drawing on her own experience, Cas explains why school marketing is rarely limited to campaigns or advertising, requiring marketers to wear many hats, translate complex educational language, and build support for marketing inside the school. Together, Charlie and Cas explore the assumptions marketers bring with them, the challenge of long enrolment cycles, and why listening to stakeholders is often the key to understanding what makes a school genuinely distinctive.  Episode Links:   The B2B Buyer Experience Report \u2013 6sense   School Choice: A Research Report - Independent Schools Australia   Parents often lack metacognitive insight into what drives school choice decisions. - PLOS ONE  The B2B Buying Journey: Key Stages and How to Optimize Them \u2013 Gartner   Got more questions for Charlie and the team? You can ask them via the following:   Email:&amp;nbsp;smc@imageseven.com.au   Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to&amp;nbsp;imageseven.com.au\/imaginate ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40678165\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200291150"}