{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building a Great Healthcare Brand Via Consistent Experience, with Gail Findlay-Shirras","description":"Gail is passionate about fostering awareness and helping Canadians feel educated and empowered to take control of their health. She is driven to connect more people with high-quality healthcare because she wholeheartedly believes that proactive and preventive actions lead to better health outcomes. To this end, she is always seeking new opportunities and innovative methods to share Harrison\u2019s clinical knowledge and expertise, ensuring as many people as possible feel informed and supported. Her professional background is enriched by a variety of experiences, including roles in marketing agencies, consulting, and in-house positions with several notable brands. Over her career, she has contributed to projects for the Province of British Columbia, Vancity Credit Union, Hootsuite, Haribo, and Best Buy, among others. Her portfolio also includes managing the Robson Square Celebration Site during the 2010 Olympics, along with extensive expertise in experiential marketing and brand management. This diverse experience enables Gail to excel at creating polished, memorable experiences throughout the client journey. What you\u2019ll learn about in this episode:  Why brand is more about the experience and what you feel rather than visuals or what you say\u2014and how to stay consistent across locations. How Harrison healthcare is redefining primary care with longer appointments and full care teams with its team-based, preventative care designed to remove the mental load for patients. What makes Harrison Healthcare\u2019s model stand out in Canada\u2019s healthcare landscape. The challenge of marketing something people don't think they need\u2013until they do. Why selling private healthcare in Canada requires education, trust, and a clear value proposition. What client feedback reveals about the gaps in perceived proactivity, and how marketing is addressing it. The driver behind high retention: outcomes, relationships, and consistent experience. Where AI is improving speed in healthcare marketing, and why human oversight is essential to maintain brand voice and trust. How Harrison translates \u201cpeace of mind\u201d into a tangible, proactive care experience through ongoing communication.  Additional resources:&amp;nbsp;  Gail Findlay-Shirras on LinkedIn Harrison Healthcare Website Josh Dougherty on LinkedIn Josh Dougherty\u2019s speaking site A Brave New\u2019s Website  ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40675520\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40675520"}