{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Wine CEO Episode #204: Redefining Luxury: How a marketing expert reinvented Lambrusco","description":"In this episode of The Wine CEO Podcast, I sit down with Myisha Moore, Co-Founder and CMO of Saint Enzo\u2014the modern luxury Lambrusco brand that sold out its first release in minutes. With a background leading marketing strategy for global brands like Nike, Ferrari, and Vogue Singapore, Myisha shares how she identified a massive gap in the wine industry\u2014and turned an overlooked category into a culturally relevant, luxury experience. We dive into: \u2728 How to build a luxury wine brand from scratch \u2728 The psychology behind premium pricing and exclusivity \u2728 Why Lambrusco is being reimagined for modern consumers&amp;nbsp; \u2728 What the future of luxury wine looks like Whether you're a wine lover, entrepreneur, or brand builder, this conversation will completely change how you think about wine, luxury, and consumer behavior.&amp;nbsp; Watch our conversation on YouTube: https:\/\/youtu.be\/iVa5flSnYSc Subscribe to my newsletter for a free guide to Food and Wine Pairings: thewineceo.com And follow me on IG: &amp;nbsp;\u2068@thewineceo\u2069&amp;nbsp; Today's Guest:&amp;nbsp;https:\/\/www.saintenzo.com\/ &amp;nbsp; #WineCEO #LuxuryWine #WinePodcast #Lambrusco #WineEducation #WineBusiness #Entrepreneurship #LuxuryBrand #WineLovers #Sommelier #WineIndustry #BrunchCulture #FemaleFounder #MarketingStrategy #PersonalBrand #WineInfluencer #ModernLuxury #ChampagneAlternative #FoodAndWine #YouTubeWine ","author_name":"The Wine CEO Podcast","author_url":"http:\/\/thewineceo.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40674575\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40674575"}