{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"209 | How Luxury Buyers Actually Decide (And Why Your Marketing Isn\u2019t Matching It)","description":"If you\u2019ve ever felt like you\u2019re doing everything right in your wedding business (showing your work, explaining your packages, justifying your pricing), and still attracting clients who question your price\u2026 this episode is going to hit. We're talking about what luxury wedding couples actually want (and the psychology behind how they make decisions). On this episode of The Power in Purpose Podcast:   [04:40]: Where more wedding pros get wrong when trying to shift to a luxury market   [06:39]: A Harvard Business study you need to know about   [10:56]: The two buyer psychologies in the wedding industry   [15:09]: Lessons from Coach, Chanel, Target, Old Navy, Apple and more   [22:57]: The importance of visual identity in luxury brands   [29:34]: The shift I want you to make to attract luxury wedding couples   [34:25]: Questions I want you to ask yourself if you want to attract luxury   Thanks for tuning into today\u2019s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES:&amp;nbsp; http:\/\/www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST:&amp;nbsp; Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https:\/\/weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/honeybook Sign-Up for Flodesk &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/flodesk JOIN ME INSIDE THE PLANNER\u2019S PLAYBOOK:&amp;nbsp; Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https:\/\/plannersplaybook.com GRAB TOOLS INSIDE MY SHOP: Steal my frameworks, templates, and resources for your business inside my template shop for wedding pros https:\/\/shop.candicecoppola.com CONNECT WITH ME: http:\/\/instagram.com\/candice.coppola https:\/\/www.youtube.com\/channel\/UCp3XF6mQ1bNWry55DsSyUMw http:\/\/candicecoppola.com &amp;nbsp; ","author_name":"The Power in Purpose: A Wedding Industry Podcast for Wedding Pros","author_url":"http:\/\/www.powerinpurposepodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40665950\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40665950"}