{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"UGC Pricing, Retainer Clients &amp; Why You Don't Need Followers to Make Money as a Creator ft. Leslie Cole","description":" We brought on Leslie of Evolushein \u2014 UGC creator, creative director, and creator coach \u2014 because she has figured out something most creators never do: how to turn content creation into a predictable, scalable business with retainer clients, UGC income, and $130K+ in recurring revenue every year.  If you've been wondering how to become a UGC creator, how to land your first client, or how to stop trading one-off brand deals for actual consistent income \u2014 this is the episode.  What We Cover:  What UGC actually is in 2025 and why brands are paying more for it than ever How Leslie was doing UGC before it had a name \u2014 and what she learned from it Why you don't need a big following to make money as a content creator The exact signs that tell you you're ready to start pitching brands How to use the Facebook Ads Library to find your first UGC clients (this tip alone is worth the listen) How to build a UGC portfolio from scratch using products you already own The pricing difference between brand partnership content on your page vs. UGC content \u2014 and why both belong in your business Why perpetual usage rights make sense for UGC but not for brand partnerships How Leslie turned one 8-video-a-month UGC retainer into a $130K+ per year creative director role Why retainer clients are the only way to build predictable income as a creator How to position yourself as a creative strategist \u2014 not just a creator \u2014 to command higher rates and longer partnerships The mental health case for UGC (this one hits different)   Your Action Step: Go to the Facebook Ads Library right now. Search a brand you want to work with, set the filter to &quot;All Ads,&quot; and look at what's been running for 30+ days. That's your UGC brief. Build your portfolio around what's already working.  Where to Find Leslie:  \u2192 INSTAGRAM: https:\/\/www.instagram.com\/evolushenfreelancing\/  \u2192 PAID CONTENT CREATOR ACADEMY: https:\/\/evolushencreatives.clickfunnels.com\/order-form3  &amp;nbsp;  Referenced:  Tailor Brands: the EASIEST way to legitimize your creator business, form your LLC, and build a business hub to make that side of earning an income SIMPLE. Episode 13: Why Retainers Are the Secret to Scalable Creator Income  Episode 8:&amp;nbsp;Affiliate Income the Right Way \u2014 on using affiliates strategically to get on a brand's radar   More From Us:  Join the Creator Club Waitlist&amp;nbsp; \u2014 coaching, templates, rate calculators, and direct help pitching brands Follow us on IG &amp;amp; TikTok: @notaninfluencerco   Want More Episodes Like This? \u2192    Episode 14:: How Honest Content Builds Loyal Fans ft. Ryan from Side Hustle Review&amp;nbsp;  Episode 15: Instagram Content Brands Actually Want ft. Mya Nichol  Episode 22: What Brands Are Actually Looking For ft. Noam Giras of Tailor Brands  ","author_name":"Accidentally Influential","author_url":"https:\/\/sites.libsyn.com\/596400","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40657590\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200236800"}