{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"375 - Is Your Welcome Discount Hurting Your Email Performance?","description":"Episode #375 \u2013 Is Your Welcome Discount Hurting Your Email Performance? When it comes to growing your email list, most ecommerce brands are focused on one thing: more. More subscribers. More signups. Higher pop-up conversion rates. But what if the way you\u2019re growing your list - especially through your welcome discount - is actually making your email performance worse over time? At first, it can feel like everything is working. Your list is growing quickly, your pop-up is converting, and new subscribers are coming in every day. But underneath that growth, something else might be happening. In this episode, I break down the hidden downside of optimizing for list growth without considering subscriber quality - and how your welcome offer might be shaping your results far beyond that first signup. Because your welcome flow can only perform as well as the people entering it. \u2728 You\u2019ll learn: \u2022 Why more subscribers doesn\u2019t always mean more opportunity \u2022 How optimizing for pop-up conversion can quietly weaken your list \u2022 The two types of subscribers your welcome offer attracts \u2014 and why it matters \u2022 How low-intent subscribers impact engagement, conversions, and deliverability \u2022 Why your welcome flow performance depends on the quality of your inputs \u2022 How your welcome offer shapes the long-term relationship with subscribers \u2022 Why list growth should be measured by quality, not just volume \u2022 Three simple ways to evaluate and improve your welcome offer strategy Growing your list isn\u2019t just about getting more people in the door - it\u2019s about attracting the right people. When your welcome offer is aligned with your brand and your messaging, you build a list of subscribers who actually want to hear from you - and that\u2019s what drives long-term performance. Work with Joy Joya: https:\/\/joyjoya.com ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40654415\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200225305"}