{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Thrive In Uncertain Times with Erik Huberman &amp; David Hill #457","description":"In this episode of the Persistent Entrepreneur Podcast, host David Hill sits down with Erik Huberman \u2014 founder and CEO of Hawke Media and marketing expert who has helped scale over 5,000 brands including Red Bull, Verizon, and Crocs. Erik shares his unfiltered perspective on what it takes to survive (and thrive) as an entrepreneur after six years of unprecedented volatility. From navigating inflation and geopolitical instability to leveraging AI without falling for the hype, Erik breaks down the mindset and strategies that separate the businesses that endure from those that fold. Key Takeaways: Businesses only fail for two reasons: getting underwater financially or leadership giving up The entrepreneurs who've survived the past six years built a &quot;figuring it out&quot; muscle AI should be used to do more with the same, not more with less \u2014 cutting costs is a race to the bottom Don't get shiny object syndrome with AI; just staying on top of it puts you ahead of most competitors Content flooding (10-12 posts\/day per channel) is being rewarded right now, but authenticity still matters Using generative AI to replace real marketing breaks trust \u2014 it looks fake and sets the wrong tone The Hawke Method's three pillars: Awareness, Nurturing, and Trust Build a business you love to run \u2014 that's the real key to persistence.&amp;nbsp; Hawke Media \u2014 hawkemedia.com The Hawke Method (book) \u2014 Available on Amazon &amp;amp; Barnes and Noble Hawke Fest \u2014 October 1st, Santa Monica Pier Erik Huberman on social: @ErikHuberman www.davidihill.com Get 14 Day Free GHL Trial&amp;nbsp;https:\/\/www.gohighlevel.com\/?fp_ref=david-i-hill-training25 SOCIALS: Facebook: https:\/\/www.facebook.com\/davidihill\/ LinkedIn: https:\/\/www.linkedin.com\/in\/davidihill YouTube: https:\/\/www.youtube.com\/c\/DavidHillcoach TicTok: www.tiktok.com\/@davidihill Instagram: https:\/\/www.instagram.com\/davidihill X: https:\/\/twitter.com\/davidihill&amp;nbsp; RING LEADER AI DEMO CALL 617-882-7788 www.davidihill.com\/crm PODCAST SUBSCRIBE &amp;amp; REVIEW  https:\/\/podcasts.apple.com\/us\/podcast\/the-persistent-entrepreneur\/id1081069895 EntrepreneurMindset #ThrivingInUncertainty #AIForBusiness #MarketingStrategy #PersistentEntrepreneur ","author_name":"The Persistent Entrepreneur","author_url":"http:\/\/davidihill.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40654115\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40654115"}