{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 237: The Fastest Way to Drive Direct Bookings in the Next 30 Days","description":"Want more direct bookings\u2026 fast? Not from chasing trends. Not from posting more on Instagram. But from leveraging what you already have. In this episode of Branded & Booked, Steph breaks down the number one strategy that will drive direct bookings in the next 30 days: email marketing. And before you roll your eyes\u2026 this isn\u2019t about sending a \u201cnewsletter.\u201d This is about building a system that captures attention, nurtures trust, and converts guests when they\u2019re actually ready to book. Because the truth is, most short-term rental owners are either not collecting emails at all\u2026 or they\u2019re collecting them and doing nothing with them. And that\u2019s exactly why they\u2019re stuck relying on OTAs. In this episode, Steph walks through what\u2019s actually working right now when it comes to email marketing and how to implement it in a way that leads to real results quickly. We break down why email is often dismissed in this industry, why that mindset is costing hosts bookings, and what it looks like to use email as a true revenue-driving channel instead of an afterthought. You\u2019ll learn why consistency matters more than perfection, why templates alone won\u2019t convert, and why your messaging needs to actually connect if you want to see results. We also dive into the exact funnels you need to have in place. From capturing potential guests through strategic opt-ins\u2026 To re-engaging past guests who already know and love your brand\u2026 To building automated sequences that keep you top of mind long after someone leaves your site\u2026 Because here\u2019s what most hosts miss: Guests don\u2019t always book the first time they find you. But if you\u2019re not staying in front of them\u2026 someone else is. This episode will show you how to fix that. If you\u2019ve been relying on OTAs, struggling to see traction with your marketing, or feeling like your website traffic isn\u2019t converting, this is the piece you\u2019re missing. If you\u2019re ready to stop guessing and start building a marketing system that actually drives bookings\u2026 Save your seat for STR Marketing Simplified here:https:\/\/www.theweberco.com\/str-marketing-simplified From April 7\u20139, we\u2019re diving into the marketing strategies that lead to more bookings, increase guest loyalty, and give you more control over your STR business. We\u2019ll cover how to build a profitable STR brand, the email marketing strategies that convert to bookings, how to make social media work without posting every day, and the truth about influencer marketing for short-term rentals. The workshop is free, but spots are limited. ","author_name":"Branded & Booked","author_url":"https:\/\/anchor.fm\/astoldbyus","html":"