{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"241: He Posted a Toilet Video and Now Gets Millions of Views on SEO","description":"Matt Diamante's first video was him sitting on a toilet. Three years later, he has a 19-person SEO agency - all from content that makes the &quot;driest topic in marketing&quot; go viral. Matt runs an SEO agency that went from 3 to 19 employees in 3 years - all thanks to social media content. In this conversation, Matt reveals: \u2022 Why his first video was him sitting on a toilet (and what happened after) \u2022 The &quot;visual hook&quot; strategy that stops the scroll \u2022 Why he &quot;tricks&quot; people into learning about SEO \u2022 The truth about AI content: &quot;Google doesn't care who wrote it&quot; \u2022 How he got 300 people to pay him before he built anything \u2022 The founding member launch that changed everything \ud83d\udcda FREE RESOURCE: Get Matt's Visual Hook Framework + AI Content Strategy Guide \u2192 https:\/\/podcast.stu.me &amp;nbsp; CONNECT WITH MATT: \u2022 Instagram: https:\/\/www.instagram.com\/heytony.agency&amp;nbsp;  \u2022 Website: https:\/\/heytony.ca&amp;nbsp; \u2022 Get Matt's SEO Book, Get Found, here:  https:\/\/www.amazon.com\/Get-Found-No-Fluff-Becoming-Customers\/dp\/1068826401&amp;nbsp; CONNECT WITH STU: \u2022 Website: https:\/\/stu.me&amp;nbsp; \u2022 Book &quot;Predictable Profits&quot;: https:\/\/a.co\/d\/4GIi1uz&amp;nbsp; \u2022 Instagram: https:\/\/instagram.com\/stumclaren&amp;nbsp;  \u2022 Podcast: https:\/\/podcast.stu.me&amp;nbsp; \u2022 Membership.io: https:\/\/membership.io&amp;nbsp; Subscribe for new episodes every week. ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40647375\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/0bc4cc\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200488775"}