{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Is Your Book a Trophy or a Tool? Susan Friedman on Author Strategy","description":"Susan Friedman, founder of Aviva Publishing &amp;amp; Marketing, joins host John Golden to share why most nonfiction business books fail to generate results \u2014 and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books published, Susan gives authors a practical roadmap for turning their book into a business asset rather than a shelf trophy. Learn more and connect with Susan at https:\/\/avivapubs.com. ","author_name":"Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More.","author_url":"https:\/\/www.salespop.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40642975\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40642975"}