{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Smart eCommerce Brands MarketDifferently When Times Are Tough","description":"If your eCommerce marketing used to work brilliantly and lately it\u2019s feeling like you\u2019re pushing harder for smaller returns \u2014 you\u2019re not imagining it. The landscape has genuinely changed. And the instinctive responses most brand owners reach for when results decline are almost always the ones that make things worse.   In this episode, Catherine Langman unpacks what\u2019s actually happening \u2014 and what smart eCommerce brands do differently when times get tough.   In this episode you\u2019ll hear: Why declining ROAS is almost never a creative problem \u2014 and where the real issue usually lives Two real brand case studies that illustrate exactly how a slow marketing death spiral begins The three instinctive responses to declining results that all make things worse (and why) What Cameron McEvoy\u2019s world-record-breaking training model can teach every eCommerce brand owner right now The practical steps that actually move the needle: product page conversion, compounding channels, and building through a downturn instead of waiting it out   Resources & links mentioned: Customer Intelligence Snapshot \u2014 complete before midnight Easter Monday 6 April and receive free access to our High-Converting Product Page Design course (normally $197): https:\/\/productpreneur.typeform.com\/to\/KtROkkMA  High-Converting Product Page Design course: https:\/\/www.productpreneurmarketing.com\/highconvertingproductpagedesign      Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube   ","author_name":"The Brand Marketing Show","author_url":"http:\/\/productpreneursuccess.libsyn.com\/website","html":"