{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 539 Deal Collapsed at LOI, Sold for 6x EBITDA Anyway","description":" Jay Richards spent five months deep in an acquisition process. He had a letter of intent. He had mentally checked out. He was planning what came next.&amp;nbsp;   Then issues surfaced in&amp;nbsp;diligence&amp;nbsp;and the deal collapsed.&amp;nbsp;   This week on Built to Sell Radio, Jay walks John&amp;nbsp;Warrillow&amp;nbsp;through the full story of selling Imagen Insights, a qualitative research platform with clients like Visa, Google, and Amazon, and how you discover how to navigate two very different acquisition conversations and come out the other side with a deal you are genuinely happy with.&amp;nbsp;   You'll&amp;nbsp;learn&amp;nbsp;why:&amp;nbsp;      an LOI means far less than you think, and how problems in your books can kill a deal&amp;nbsp;       founders who shop their company can signal desperation, and what Jay did instead&amp;nbsp;       the eventual buyer valued the business on EBITDA instead of revenue, and why that worked in Jay's favor&amp;nbsp;       Jay accepted an earn-out worth more than half the deal, and why he was comfortable with it&amp;nbsp;       handing out equity without vesting created a problem at the worst possible moment&amp;nbsp;       a long-standing accountant relationship does not guarantee clean books, and how this nearly killed the deal&amp;nbsp;       the moment the&amp;nbsp;DocuSign&amp;nbsp;came through did not bring relief, but a flood of&amp;nbsp;new ideas     ","author_name":"Built to Sell Radio","author_url":"http:\/\/builttosell.com\/radio","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40635685\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200265055"}