{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ali Reda, 100-Car-a-Month Salesman | Stop Waiting for Walk-Ins - Build a \u201cBusiness Within the Dealership\u201d","description":"Most salespeople wait for the dealership to hand them customers\u2026 then wonder why they\u2019re stuck at \u201caverage\u201d.  In this episode, I\u2019m joined by Ali Reda, one of the highest-volume salespeople I\u2019ve ever spoken to, to break down the mindset shift that changes everything: you don\u2019t \u201cwork for the dealership\u201d, you run your own business inside it. Ali explains how he builds trust through community work (so customers come looking for him, not \u201ca price\u201d), why he refuses to sell from panic, and how he\u2019s built a small team that generates its own customers without touching dealer-provided walk-ins, phone-ups, or internet leads. We also get into what dealers and managers need to change if they actually want elite performers to flourish. Episode highlights: Why \u201c30-day thinking\u201d kills long-term growth, and what to focus on instead. The community-first approach that makes customers loyal to the salesperson, not just the brand. How Ali built a team under him and trained them to generate their own business. What to measure when you\u2019re building a career, not chasing this month\u2019s number.  Why managers should give top performers more autonomy (and how to trial it properly). A simple way to \u201cpost-mortem\u201d every deal. What went right, what went wrong, and what to fix next time. If you\u2019re a salesperson who wants more repeat and referral, or a manager who wants your best people to stop getting boxed in by process\u2026 this is for you. Finding this useful? Follow the show About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon\u2019s words \u2018real world\u2019, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk ","author_name":"Selling In The Motor Trade","author_url":"https:\/\/symcotraining.co.uk\/podcast\/","html":"