{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Business Case for Humour","description":"Who remembers your last campaign? No one?! That\u2019s the problem. In this episode, I speak with Paddy Gilmore, founder of HumourScope\u00ae, about why humour isn\u2019t a creative risk, it\u2019s a commercial advantage. A lot of marketing today is built to satisfy platforms. It hits the metrics. It looks good in a report. But in the real world? It\u2019s forgettable. Humour changes that. Not because it\u2019s \u201cfunny,\u201d but because it creates a reaction. And that\u2019s what people remember. We get into:  Why humour makes brands easier to remember Managing risk without defaulting to safe work What Snickers and Volvo can teach us about growth Why this matters even more in B2B and serious categories  If your marketing feels safe, there\u2019s a good chance it\u2019s being ignored. Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License Audio Editor: Jake Wittlin Get your Content Power Score. &amp;nbsp; ","author_name":"A Mind for Marketing","author_url":"https:\/\/www.dontskip.co.uk","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40616010\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40616010"}