{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 213: Your Book Is Not Your Business: Setting Smarter Expectations","description":"In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. &amp;nbsp; Time Stamps: 00:00 \u2013 Introduction 01:30 \u2013 The common misconception about book sales 03:15 \u2013 Why your book isn\u2019t your primary revenue stream 05:45 \u2013 The math behind book sales vs. client revenue 08:10 \u2013 The real ROI of a business book 10:25 \u2013 What happens when expectations are misaligned 12:40 \u2013 Reframing your book as a supporting asset 14:30 \u2013 Where your book fits in your business ecosystem 16:00 \u2013 Thinking in terms of offers: tripwires, upsells, and more 18:20 \u2013 Why clarity early in the process matters 20:00 \u2013 Final thoughts and wrap-up &amp;nbsp; Keywords: book as a business asset, business book strategy, author marketing strategy, book ROI for business owners, how a book grows your business, lead generation with a book, book as a supporting product, signature offer vs book, business ecosystem strategy, sales funnel and books, nurturing leads with a book, know like trust factor, book marketing expectations, monetizing a business book, book vs coaching revenue, entrepreneurial author strategy, writing a book for your business, book marketing for entrepreneurs, long term ROI of a book, tripwires and upsells, offer suite strategy, book as lead magnet, sales cycle acceleration, content marketing with a book, business growth through publishing &amp;nbsp; Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup Episode 170: Sales Multipliers + Your Book:  http:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast\/170 &amp;nbsp; LINK TO FULL EPISODE (RAW) TRANSCRIPT:  https:\/\/docs.google.com\/document\/d\/1Du0z1Lhu5UKwry1ayv1sqrwAlE91FpsGm3VEDhqA_Eo\/edit?usp=drive_link &amp;nbsp; ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40608725\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200060405"}