{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to Become More Interesting in a Performance Economy An Inconvenient Idea That Might Just Change Your Life","description":"Ladies and gentlemen, let me begin with a confession. For the past week, I\u2019ve been dealing with something I call broadcaster\u2019s block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy. And that got me thinking\u2026 What if the real issue isn\u2019t just what we say\u2014but how interesting we are when we say it? Because here\u2019s the truth: We are now living in what I call a performance economy. And in this economy, it\u2019s not enough to be good. You have to be interesting. The Problem: You Might Be Offering\u2026 But Not Engaging A friend of mine recently said, \u201cStan, I keep offering my books online\u2014and nobody\u2019s buying.\u201d I told him something that may sound a bit blunt: \u201cYou\u2019re not selling. You\u2019re offering. And your offer is boring.\u201d In today\u2019s world, if you want attention, impact, and income\u2026 you cannot afford to be boring. You must bring energy. You must bring edge. You must bring something that delights, disrupts, or provokes thought. The Breakthrough: 10 Types of Ideas That Make You Interesting 1. Intelligent Ideas \u2013 Thoughtful and insightful. 2. Smart Ideas \u2013 Practical and valuable. 3. Inquisitive Ideas \u2013 Spark curiosity. 4. Inspirational Ideas \u2013 Move people to act. 5. Instructional Ideas \u2013 Teach and equip. 6. Instigating Ideas \u2013 Stir things up. 7. Innovative Ideas \u2013 Fresh and new. 8. Idealistic Ideas \u2013 Vision-driven thinking. 9. Inconvenient Ideas \u2013 Challenge comfort. 10. Issachar Ideas \u2013 Help you understand the times and know what to do. The Big Shift: From Comfort Zone to Transformation Zone If you begin to think and communicate these kinds of ideas, you move out of your convenient zone and into the Transformation Zone. That\u2019s where real change happens. Things to Remember - We are in a performance economy - You must be engaging, not just good - Ideas are your greatest asset Things to Share - \u201cYou\u2019re not selling\u2014you\u2019re offering.\u201d - \u201cAttention goes to the interesting.\u201d Things to Take Notice Of - Evaluate your communication - Add energy and edge - Develop new ideas consistently A Final Word You already have ideas. You already have a voice. The question is whether you will step up and become the kind of person people want to listen to. Your Next Step Reach out: Stan@witradio.net Benediction May it go well with you in your life, your family, your business, and your work. ","author_name":"Inconvenient Ideas with Stan Hustad...the Radio Man","author_url":"https:\/\/witradio.net\/","html":"