{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Psychology of Swag: The $6 Billion Waste Problem","description":"What if the biggest branding opportunity your company has is quietly ending up in the trash? \ud83d\uddd1\ufe0f Eric and Crissy unpack the hidden emotional, financial, and environmental costs behind the billions spent on promotional products each year. Together they challenge the idea that branded merchandise is just a giveaway, reframing it instead as a powerful people-first experience that can shape trust, loyalty, and identity. From cultural missteps that lead to wasted budgets to the surprising science behind creating a product someone actually loves, Crissy shares actionable frameworks leaders can use to turn \u201cbrand filler\u201d into meaningful brand equity. If you\u2019ve ever questioned whether swag really matters, this conversation will change how you think about connection, strategy, and the objects that live in people\u2019s everyday lives.   Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN\u2019s YouTube for more insights like this! Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Promotional waste costs companies nearly six billion dollars annually Merchandise should connect emotionally, not just functionally Culture shapes how branded products are received globally Purpose driven merch creates lasting brand equity Measure impact through usage, not just distribution   ","author_name":"Working Forward","author_url":"https:\/\/peopleforwardnetwork.com\/","html":"