{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"316. The 7 Step Content Framework That Pre Sells Clients For You Steal My System","description":"In a world flooded with AI-generated content, the real edge isn\u2019t more information\u2014it\u2019s influence. This episode breaks down how shifting your audience\u2019s beliefs, not just educating them, is the missing piece behind consistent sales and demand. Through a powerful seven-step \u201cbelief shift\u201d framework, Jason explains how to move people from passive consumers to ready buyers by challenging their assumptions, reframing their problems, and backing it all with proof\u2014turning content into a true conversion engine.&amp;nbsp; &amp;nbsp; \u201cYou cannot shift the belief that you haven't articulated. They're not gonna believe you. You can't shift the belief that's not been called out. And so call out what they currently believe, even if they haven't consciously said it.\u201d &amp;nbsp; What You\u2019ll Learn:  Information is no longer enough\u2014beliefs drive buying behavior. With content everywhere, simply teaching won\u2019t convert; you must influence how people think.&amp;nbsp; Belief shifting is the hidden lever behind consistent sales. It\u2019s the \u201c5%\u201d that makes all other marketing efforts actually work and scale.&amp;nbsp; You must first surface and challenge existing beliefs. If you don\u2019t clearly articulate what your audience currently believes, you can\u2019t change it.&amp;nbsp; Creating cognitive dissonance is the turning point. Effective content introduces doubt in old beliefs, opening the door for new perspectives.&amp;nbsp; Evidence builds trust and makes new beliefs stick. Personal stories, client results, and real-world examples validate your message and reduce skepticism.&amp;nbsp; Conversion happens after belief\u2014not before. When beliefs shift, selling becomes easier because people feel ready to take the next step.&amp;nbsp;  &amp;nbsp; Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https:\/\/www.growmyvisibility.com\/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn:  Jason Meland ","author_name":"School of Impact","author_url":"http:\/\/schoolofimpactpodcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40602185\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/200036040"}